Launched in 2007 by the design house of Gianni Versace, Eau Fraiche for Men is a lighter re-creation of the original Versace for Men. It tones down the spicy Latino vibe of the original with the use of White Lemon, Amber and other fresh scents, to create a distinctively Mediterranean aura. The dry down is woody, giving it that classic masculine fragrance which we have come to associate Versace for Men with. Perfect as regular-use cologne for the calm and composed fashionable man.